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COMMUNICATIONS LTD

Delivery apps are nothing new. We’ve had them for years. With Covid-19 pandemic, most businesses are leaning towards offering delivery for their products and services. Pioneered by Uber and Air BnB, it is currently one of the most widely used business models, disrupting businesses and redefining customer experiences across a number of industries.

A lot of these apps have their ups and downs. Don’t expect a flawless experience just yet. It’s a growing industry and we are still working out many of the issues. However, despite the difficulties, Uber and other major companies have been facing lately, the on-demand business model remains extremely profitable. That is why understanding the benefits and opportunities that the on-demand economy can offer is becoming increasingly important for any business owner.

There are basically three main aspects to consider while going on-line, whether it’s an on-demand app or an e-commerce store.

1. A seamless, user-friendly platform

The product discovery phase is the best first step you can take to lay a solid foundation for your on-demand delivery app development. It includes a functional specification, UX/UI design, and a visual prototype that will give you a clear vision of the end product. This will guide you in defining the full scope of work and creating a road map for the project, in addition to defining realistic budgets and planning for your resources. In case you have limited resources, start by creating an MVP to test the waters and craft a convincing pitch to raise investment.

The bottom line is creating a superior, easy-to-use app for your customers, giving them the best user experience. Below are some basic features to consider:

 

  • Registration:Every app requires authentication before getting started. You can do it in various ways. Some apps may require your social account details, some will work with your email, and some will log in with a phone number.
  • Placing orders:After selecting the service or product you want to get, the user will either select the preferred service provider or auto-matching will apply. The user will look for price and compare where possible. Once done, the app will require the user to enter his name, address, nearest landmark and contact number (these details should be saved to make the next order as simple and quick as possible).
  • Route Optimization:Based on the address given, the app will look out for the nearest and fastest route, so that the order can be delivered within the shortest time possible.
  • Tracking:The app will also track the order from its dispatch to the final delivery. It will include the estimated time of delivery and distance. It will help the customer to keep track of his
  • Notifications:Through notifications (Push notifications or SMS), the customer is regularly informed of the order status. It gives a sense of personal engagement.
  • Payments: The customer should have as many options as possible. The customer can pay while placing the order or upon There are two major payment modes; Online or Cash. The online mode includes card payment, mobile payment gateways, bank transfer and a few more.
  • Review and rating:Once the product is received, the customer tends to give the feedback and rating for the product and/or service. So, positive feedback on the app will only accelerate the company growth.

 

2. Setting up the delivery personally

This can be achieved by partnering with existing logistics and transport companies, setting up freelance delivery agents, or owning the delivery team. Each of these has its pros and cons, for example, partnering with an existing logistic company may end up raising the cost of service, as there are several parties to share with, but less work in terms of initial set up and control. On the other hand, freelance agents set up might cost you time, and is unreliable at times, especially during the early stages when there is not much traffic. However, this method is cost-effective. Setting up your own team will give you full control over the deliveries, but one may have to part with a very large capital investment, both in terms of assets and payroll.

All in all, you must make sure that the delivery team is set before launch. The worst you can do is to launch a great product without the delivery system in place.

3. Setting up the merchant network or distribution points

This can be achieved through franchise, independent merchants or owned outlets well-distributed in targeted launch areas. Just like the delivery system, this should be in place before launching your on-demand app. Again, it will be suicidal launching the delivery app without the distribution points in place. The purchasing pattern of most users is that they want instant gratification. Delayed or late deliveries will only work against your company and lead to poor rating on the app, affecting your business negatively.

Based on our experience of successfully developing and  launching Uber-like apps, we have a deep understanding of what it takes to build and run a successful on-demand business. Talk to us and let us walk with you. You can as well leave your comment below on any other important consideration that you think I have left out.

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